The subtle art of stepping into an idea — Martin Weigel
the way we sell ideas in the first place. Concepts are much harder to make fun than executions. They also are most open to interpretation, turning future rounds of review into wrestling matches between difference in expectation.
We spend so much time thinking about the big idea, the joy of the output suffers.
We spend so much time thinking about the big idea, the joy of the output suffers.
ESTRATIJIRONES vol 156.
Agalia Tan added
the perils of overplanning
- The problem is one of content. The misconception is that without deep content, design is reduced to pure style, a bag of dubious tricks. In graphic-design circles, form-follows-function is reconfigured as form-follows-content. If content is the source of form, always preceding it and imbuing it with meaning, form without content (as if that were ... See more
Tim Gambell • Fuck Content
While we’re busy with the tactical stuff, we often skip the important first step—of reflecting deeply about the reason our idea or project needs to exist and the change we’re trying to create. This first step is harder than it seems, because asking these deeper questions makes us feel vulnerable to failure. We’d rather press on unenlightened, doing
... See moreBernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Experience. Don’t observe.
Inhale. Don’t read.
Transfigure. Don’t shift.
Advocate. Don’t ponder.
Prove. Don’t promise.
Encourage. Don’t cut.
Imagine. Don’t worry.
Do. Don’t analyze.
Hear. Don’t listen.
Show. Don’t tell.
Give. Don’t take.
wearecollins.com • 101 Design Rules
gabriel and added
Start with an ambitious, high-potential idea, but challenging and full of ambiguities — the rough shape of a nascent great idea. It typically isn’t new, but solves many problems in a simpler, more intuitive way. It ignites people’s curiosity and self-motivation. At the end, it should seem “obvious” so that others want to copy, because there aren’t ... See more
Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.
But as I put the hours into this varied work, a structure began to form, slowly at first but also inexorably toward a defining central idea. Namely, that a brand builds a creative advantage through the fostering of a strong culture of creativity which leads to the consistent ability to construct powerful emotional bonds with its consumers.