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The subtle art of (not) understanding Gen Z
Life Actually, a No Bullshit Study is the latest Gen Z research released by Day One agency and USC Center for Public Relations. From their survey of 1,022 18- to 25-year-olds, they discovered that most young people fell into three categories. Neo Traditionalists (29%) value homeownership, long-term relationships, full-time employment, and making... See more
Kirsten Green • The CQ | Why the Deepseek Chaos Spells Opportunity for Consumer AI
Related to mental health, young people are exhausted by the internet’s constant connectivity and comparison. Whereas Millennials grew up performing online—curated Insta grids, LinkedIn job announcements (“Some exciting personal news!”), the rise of the personal brand—Gen Zs eschew performance for authenticity. It’s the shift from Kylie Jenner... See more
Rex Woodbury • 10 Characteristics That Define Gen Z (Part I)
Biswapriya Bhattacharjee, Director - B2B & Technology, Insight Division, Kantar, said, “This generation, which is 86 million strong, isn’t just consuming news, they’re curating their own experience of it. Gen Z expects news to be credible, but also emotionally resonant, visually engaging, and deeply relevant to their everyday lives. Our... See more