People need to be more thoughtful building products on top of LLMs. The fact that they generate text is not the point.

Up until recently the most popular use case seems to have been marketing copywriting. I don't find this particularly exciting, search on the internet is already full of bland content marketing. It's different if one does content marketing by, say, writing an article about how to use your API, or if a company does a toy

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Another vision is that there's a hybrid model, where companies embrace the fact that human-generated content a) has less scarcity value in a world where things that look like the output of hours of work from talented people can be produced in seconds[4], but b) is valuable as a unique input into such content creation. That's the direction The Diff ... See more

A very common trope is to treat LLMs as if they were intelligent agents going out in the world and doing things. That’s just a category mistake. A much better way of thinking about them is as a technology that allows humans to access information from many other humans and use that information to make decisions. We have been doing this for as long a... See more