Saved by Gisell Paula James and
The Strategist's Playbook
Let me show you the four levels that separate content creators from category leaders:
Level 1: The Knowledge Trap
You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart
Level 2: The Experience Edge
This is where... See more
Level 1: The Knowledge Trap
You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart
Level 2: The Experience Edge
This is where... See more
Max Bernstein • How to Build the Frameworks That Shape Industries
Don’t Predict. Orient.
When the signal gets too loud and the data loops back on itself, strategy stops being about knowing. It becomes about noticing when the rules have changed.
We’ve exited the era of fixed playbooks. You can’t plan in a straight line through cultural volatility.
You need to know when to pull back from pattern and feel for the... See more
When the signal gets too loud and the data loops back on itself, strategy stops being about knowing. It becomes about noticing when the rules have changed.
We’ve exited the era of fixed playbooks. You can’t plan in a straight line through cultural volatility.
You need to know when to pull back from pattern and feel for the... See more
From Brand Strategy to Brand Anarchy
withinsight.substack.com
Strategists now need to operate across three temporal bands: Most briefs only live in band 1. But brand trust, category design, and meaningful innovation - they happen in 2 and 3.
• Immediate Tempo
• Fast signals, responsive POVS
• Tactical plays and trend taps
• Built for cultural relevance
• Mid-Term Rhythm
• Strategic arcs and narrative development
•... See more