The Strategic Designer

Process is a concept—a way of doing design, a way of doing business—that neither professionals nor students can afford to ignore. Process is the language of business. Process is the language of design.

conceptual economy.

Designers need the tools and skills to conceptualize people’s lives, to visualize and understand the circulation of capital, people and culture at a global scale, and to intelligently envision the future.”

We do much, in fact, to order, organize, reinterpret, shape and communicate ideas, information and space.

“Designers are a combination of craft maker, cultural intermediary, and opportunistic entrepreneur. And of course they are other things as well. They are skilled researchers, lifelong learners, who understand that design—as a very process of change itself—must be informed by knowledge.”

Brenda Laurel

By providing a framework for working together, designers elevate themselves in the hierarchy of teams and organizations, and become valued strategic partners.

How do we ensure our design solutions are meaningful? The short answer: By providing a solution that embraces both the business needs of the client and the needs of the audience.

collaboration is one advantage designers have when working with clients.