The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
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The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
Why did you start your company? Why are you in your role? □ How does your company, product, service, or cause improve the lives of its customers? □ What are you passionate about? □ What makes your heart sing?
Carmine Gallo • The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
The capacity for storytelling is in our DNA because humans have been telling stories for more than 10,000 years.
Carmine Gallo • The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
Stories of overcoming obstacles provide a dramatic arc to the narrative we tell the world. Inspiring storytellers don’t avoid the difficult parts of their arc, but rather embrace every step as an opportunity to transform, grow, and to make a deeply meaningful emotional connection with their audience.
Carmine Gallo • The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
Every brand can craft better stories. The secret is to tap the collective wisdom of all the brand’s storytellers.
Carmine Gallo • The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
Remember that storytelling is all about emotion and smiling has been associated with the strongest emotional reaction.
Carmine Gallo • The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
Technology Complements the Story, but the Story Always Comes First
Carmine Gallo • The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
Humility is a trait that most successful storytellers share. Storytelling requires constant and never-ending trial and error. It requires practice, hours and hours of it.
Carmine Gallo • The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
Successful leaders build an award-winning culture with stories that bring the company’s purpose to life. Publicly sharing those stories triggers a crusade.
Carmine Gallo • The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
A good story can help explain an idea. A great story educates, entertains, inspires, and ultimately fires up our collective imagination. Tell great ones.