The fastest growing sector of the culture economy is distraction . Or call it scrolling or swiping or wasting time or whatever you want. But it’s not art or entertainment, just ceaseless activity.

The key is that each stimulus only lasts a few seconds, and must be repeated.

we have moved from a culture dominated by entertainment, to one that is dominated by digitally mediated distraction, which in turn generates a culture of addiction, or, as Gioia memorably puts it, Dopamine Culture.

We are drowning in a river of short-form video. Where the allure isn’t even the content but the abundance, the infinitude of the flow. As the cultural conversation is dominated by what is fast and loud and immediately engaging, because those are the qualities screens reward, we lose the capacity to think in paragraphs, to think hard about the same... See more