The State of the Culture, 2024
The fastest growing sector of the culture economy is distraction . Or call it scrolling or swiping or wasting time or whatever you want. But it’s not art or entertainment, just ceaseless activity.
The key is that each stimulus only lasts a few seconds, and must be repeated.
The key is that each stimulus only lasts a few seconds, and must be repeated.
Ted Gioia • The State of the Culture, 2024
we have moved from a culture dominated by entertainment, to one that is dominated by digitally mediated distraction, which in turn generates a culture of addiction, or, as Gioia memorably puts it, Dopamine Culture.
