The State of the Culture

The fastest growing sector of the culture economy is distraction . Or call it scrolling or swiping or wasting time or whatever you want. But it’s not art or entertainment, just ceaseless activity.

The key is that each stimulus only lasts a few seconds, and must be repeated.

“Rather than everyone looking up to the pulpit of The New York Times, what we have much more of is individuals, people with millions of followers —like PewDiePie, who has more reach on YouTube than any brand or corporation…Nobody really knows where to look. There’s nobody at the front, and it seems like we have this cacophony of noise, and as a res... See more