The state of sound in 2020 and beyond

In recent years, we’ve seen the rise of spatial audio, Apple AirPods, digital walkie talkies, audio-based meditation and mindfulness services like Headspace (I’m an investor), and social audio experiences like Discord and Clubhouse.

Hardware enablers—AirPods and smart speakers—are colliding with changes in consumer behavior. On top of that, screen fatigue is drumming up demand for screen-less content. This confluence of factors is creating huge demand for “water”—for audio content and audio-first social networks.

Consumers interact with brands through sound in a variety of ways, from podcasts to radio ads — even the log-in music for a favorite streaming service. The most memorable “sonic” brands can drive sales, raise awareness, and stand out among competitors. While marketers know how to glean data and insights from traditional advertising, the audio lands... See more