The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups at andrewchen
andrewchen.com
The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups at andrewchen
You can absolutely know what your brand is before PMF.
Brand is the understanding of what the company is, what it stands for, the quality standards, who you hire, what we do, how we do it, and why. Consistency is crucial for a brand; it's like the soul or personality of your company. Then external brand will follow.... See more
Karri Saarinenx.comThe second assumption is just as dangerous: it is the dangerously linear assumption that the best way to build a brand is to set out to build a brand. I really don’t believe this. I think if you set out to build a great business, you’ll stand a fair chance of building a great brand. I am not equally confident that someone aspiring to build a great
... See moreRory Sutherland • Rory Sutherland
One of the hardest things about positioning a startup is that in the early days, the vision is so distant from the reality of what you offer. And nobody really cares about the grand vision. They care about what the product is and what it can do for them today. Today, Airbnb’s corporate tagline is “Belong Anywhere” but that would’ve been a terrible
... See moreMost people treat brand like frosting, a cosmetic layer you add right before launch to make things look polished.
But brand is the batter. It’s not decoration, it’s the foundation. It shows up in how you talk to customers, how your product feels, how your team makes decisions.
GREG ISENBERGx.com