The Star Principle: How it can make you rich
TRIGGER 28. ONLINE VERSUS OFFLINE, OR A DIFFERENT DISTRIBUTION CHANNEL
Richard Koch • The Star Principle: How it can make you rich
Focus is by far the best way to create a new star venture.
Richard Koch • The Star Principle: How it can make you rich
TRIGGER 6. EMOTIONAL VERSUS FUNCTIONAL
Richard Koch • The Star Principle: How it can make you rich
Step 1: Divide the market.
Richard Koch • The Star Principle: How it can make you rich
The trouble with founders who remain executives is that it is very difficult to shift them, even when they are palpably acting in the interests of the managers rather than the owners.
Richard Koch • The Star Principle: How it can make you rich
This is a different kind of prompt, courtesy of the management guru Peter Drucker. The idea is to catch the leading players in a market off balance by turning their strength into a weakness.
Richard Koch • The Star Principle: How it can make you rich
TRIGGER 26. NARROWED EXPERTISE VERSUS ADDED EXPERTISE
Richard Koch • The Star Principle: How it can make you rich
TRIGGER 24. SECOND PLACE VERSUS THIRD PLACE
Richard Koch • The Star Principle: How it can make you rich
The answer is not to work or invest in the great majority of ventures. The key is to select the ventures that are likely to succeed anyway. Without superhuman people. Without perfect balance between the skills of the people. Without blood, toil, tears and sweat.Without the need to keep chopping and changing before the correct formula emerges. The
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