The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer

We can decide to be more empathetic. And we can do it by adopting two goals: Becoming naturally curious Listening more, judging less

People who are skilled at seeing commonalities instead of differences also find it easier to relate to people of different backgrounds, experiences, ages, and seniority. Adopting a commonality-based point of view is easy, so long as you’re willing to make the effort. That process begins with these techniques: Make the choice to emphasize similariti

There are four collaborative skills for you to consider that are particularly powerful: Ask for small favors. Ask for advice. Give honest encouragement. Think outside the silo.

Rule 1: Never Sell Anything You Wouldn’t Buy Yourself

Specifically, you should always be on the lookout for people you admire for their sincere, no-bullshit demeanor.

The result is a form of influence that is far more powerful than reason alone. Logical arguments force us to accept a certain conclusion whether we like it or not, but soulful persuasion attracts us to a position. Genuine persuasion is about engaging rather than insisting.

Don’t force the interaction; just make the introduction and let them do the rest. Your goal is to value relationships for their own sake—and that includes other people’s relationships.

Third, persuasive people are empathetic. They are naturally curious about other people and seek out engaging conversations that delve past small talk into topics that genuinely matter to others.

Rule 4: Put Some Skin in the Game