
The Song of Significance

The conductor of an orchestra doesn’t make a sound. He depends, for his power, on his ability to make other people powerful. BEN ZANDER, BOSTON PHILHARMONIC
Seth Godin • The Song of Significance
Wonder is the open-ended version of curiosity, without seeking an explanation to solve the problem.
Seth Godin • The Song of Significance
Industrial capitalism (industrialism) seeks to use power to create profits. Market capitalism seeks to solve problems to make a profit.
Seth Godin • The Song of Significance
We spend a lot of our lives defending past decisions instead of considering new paths forward.
Seth Godin • The Song of Significance
is inconvenient. It was inconvenient for an industrialist to embrace the internet in 1998, for a nonprofit to shift gears and become sustainable, and for a successful corporation to embrace significance. It’s rare that it happens quickly or easily, which is precisely why these changes are revolutionary.
Seth Godin • The Song of Significance
I surprised myself with what I could accomplish I could work independently The team built something important People treated me with respect Nothing
Seth Godin • The Song of Significance
It’s possible to build an organization where every worker is monitored at all times, where every job is sliced as thinly as possible and outsourced to the cheapest possible person. That organization can be centrally controlled, algorithmically managed, and brutal in the way it makes choices. The CEO might earn an hourly wage ten thousand times
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another series of questions we can ask after we’re done: Did we ship on time? Did we make big promises (to our customers, sure, but also to our coworkers) and keep them? Did we relentlessly make the work better? Did we seek discomfort in the process of stretching to innovate? Is our theory of change, process, and creation improving? Did we ask hard
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when we look at stock market valuation or profitability, the answer is the same: growth and long-term profit no longer come from relentless industrialism. And organizations that achieve extraordinary customer service rankings find a way to embrace humanity as well.