‘If there were no constraints and I could do whatever I wanted, what would I do?

too high, people are not willing to pay what I charge for my service. • If you don’t have a business, look for problems in everyday life such as bad breath, a dry mouth while you sleep, and having no time to buy groceries. • When you have the list with the twenty problems, start generating ideas. Bear in mind that there can be several solutions for

Pfizer invented a new disease called “

they enjoyed their coffee. 4 Identify a concept that works in one place and plug it in somewhere else. Examine why and how the concept

you say. You want to attract

masters such as Gabriel Garcia Marquez or Hemingway. It seemed impossible. But finding your voice

to be transformed,” said the late Sir Ken Robinson.

for example) but usually they are the centerpiece of their posts. Some consider them just people a few notches below the celebrity status but with enough clout to attract sponsors and fans. According to Hennessy, if you were an influencer you would spend "days and nights creating content for audiences so fickle they can, and will, stop following

I make a right turn here, let's see what happens if I make a left turn here. Then you are getting into innovation.” 4