this is where the value of social media lies—in its ability to use technology to facilitate connection and relationships between real people. Emerging generations see little to no difference between an “online” and “offline” world.

What if the church rises up and takes her rightful place in culture as an early adopter of technology?

Organizations are filled with people. People communicate. When the way people communicate with each other changes, the organization will change. This process is happening in megachurches, house churches, and everything in between. It’s affecting young and old congregations, mainline and evangelical churches, emergent and conservative churches. No o

The underlying power in social media is not the technology. It’s the power that comes from human beings connecting from all around the globe.

You and I unite with the purpose of the church universal, yet we have separate and unique callings for our individual lives. Same holds true for many churches. Each one contributes to the larger gospel story God is telling throughout history. Yet each local church has a unique calling specific to the time and place the community it finds itself in.

Martin Luther: “If I had my time to go over again, I would make my sermons much shorter, for I am conscious they have been too wordy.”

As followers of Jesus, our responsibility is to sow seed as often as we can. The results, biblically speaking, are up to God and God alone.

“God typically works by calling us to something, not away from something.”

Let me be clear: the church and her mission will never perish. This much we know. What we do not know is what our co-creative role in building God’s kingdom will be. We do not know because it is mostly up to us. We can choose to become interactive as a church or we can choose to fade further into the cultural background.