What is something your people can’t do solo? Or that would be better in a group? The more compelling the shared activity, the more likely you are to spark a community. Is the activity purposeful? Tie the activity back to your community’s purpose. And communicate that purpose explicitly, as Gavin Pretor-Pinney did when he formed the Cloud

... See more

This article explores why such social constellations might be forming and what makes them different from the long lineage of Small Groups that came before them. It also examines both the potential benefits and pitfalls of joining a Small Group and explores why they might one day be widely embraced by the culture at large.