The Slide Deck That Changed My Life

One of the things that surprised me the most was to see that for any piece of work being shared, designers would put together a keynote deck for it. It could be the smallest thing, like a quick look at the latest work progression, or big presentations, of course. At Apple, designers use the power of storytelling to influence others, instead of just

Each slide should pass what I call the glance test: People should be able to comprehend it in three seconds. Think of your slides as billboards.

• Tell a story instead of explaining the process.

• Only focus on one idea per slide. Don’t confuse what you’re saying by having busy slides. Use one bold sentence per slide. Instead of paragraphs of text.

• Use presenter notes as a script for your speech. Let the image/mockups paint the picture of what you’re saying in the background.

• Rehearse your