The Shift to Account-Driven GTM

GTM can be boiled down to 7 motions.
These are the tools to go from 0 to 1 on each: https://t.co/4VY0cRHl9j
A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.
6 steps to building a go-to-market strategy: Defining
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