The Shift to Account-Driven GTM
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The Shift to Account-Driven GTM
Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
Maja Voje • 1 highlight
amazon.com
A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.
6 steps to building a go-to-market strategy: Defi
... See moreCognism • What is a Go-to-market Strategy? [7-Step Guide for 2023]
Volume-driven demand-gen produced a fundamental gap between marketing and sales incentives. ABM, which is the new B2B, arrived just in time to close that gap. Successful account-centric campaigns aren’t only about targeting the right accounts and executing personalized cross-channel marketing programs. That’s the first part. What comes next is cruc
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