The Shawshank Redemption failed at the box office but went on to gross more than $100 million as a cult classic.
The 48 Laws of Power missed the bestseller lists for more than a decade and still sold more than a million copies.
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The Shawshank Redemption failed at the box office but went on to gross more than $100 million as a cult classic. The 48 Laws of Power missed the bestseller lists for more than a decade and still sold more than a million copies.
The Shawshank Redemption, for example. As a movie, it underwhelmed at the box office—never playing on more than a thousand screens and barely clawing back its production budget in gross ticket sales. But in the years since release, it has brought in more than $100
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Take The Shawshank Redemption, for example. As a movie, it underwhelmed at the box office—never playing on more than a thousand screens and barely clawing back its production budget in gross ticket sales. But in the years since release, it has brought in more than $100 million. There are minor actors in that movie who receive $800-plus checks every
... See moreRyan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Stories endure if they contain content that resonates, and not just truths; fantasies (like Cinderella) also have the capability to last.
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
Early in my career, I was a research assistant for Robert Greene, whose historic masterwork, The 48 Laws of Power, didn’t hit the bestseller lists until a decade after its release. It has since sold more than a million copies and has been translated into dozens of languages. I would suspect that a hundred years from now people will still be reading
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