Polywork, for example, is a professional network founded on the premise that work is disaggregating, and that we all have more than one way to earn income and express professional identity.

“OnlyFans commoditized intimacy. It’s a tale as old as time—people are willing to pay for things they need, and they need intimacy and connection now more than ever. It seems capitalism slowly works its way up Maslow’s hierarchy of needs, and we’ve hit the Love & Belonging rung of the ladder with dating apps, paid communities, and fan subscription... See more

the sector that best captures Sloth in 2022 is gaming. Gaming is a larger industry than fellow Sloth industries like movies and TV combined. And the premise of the metaverse is inherently sloth-like: our bodies remain motionless in the analog world while our minds explore virtual worlds.

Netflix tacitly admits its slothdom when it asks you if you’re still watching after you haven’t touched the mouse / remote in a while. (You are always still watching, and you hit “continue” to carry on watching while feeling just a little bit worse about yourself.)

But beyond dating apps, there’s a new entrant in Lust: OnlyFans. OnlyFans exploded during the pandemic by cutting out the middleman of pornography, allowing creators to directly share content (usually NSFW) with their subscribers.

there’s one social network that is deceptively reliant on Pride: Strava. Strava lets athletes show off how far they biked or how far they ran. (Or, in certain cases, the cool shapes they drew with their biking or running route.)

It’s normal to feel these emotions, and every consumer-facing company—in some way—taps into the negative emotions as well as the positive. Social networks, for instance, are as much about spreading kindness as they are about spreading malice. They are conduits for human communication, which runs the full spectrum of emotion. Both the good and the... See more

What’s a 2022 company built on Envy? The NFT hype of the past 18 months was derived from FOMO (fear of missing out), a close cousin of Envy. People who bought expensive digital assets wanted a place to show those off, turning to places like the virtual world of Decentraland.

A decade ago, Greed was signified by the rise of investing apps. Coinbase let us buy and sell crypto, minting thousands of Bitcoin millionaires. Fast forward to 2021, and 48% of Americans invested in crypto, with 63% saying the primary reason for doing so was to make money.