A decade ago, Greed was signified by the rise of investing apps. Coinbase let us buy and sell crypto, minting thousands of Bitcoin millionaires. Fast forward to 2021, and 48% of Americans invested in crypto, with 63% saying the primary reason for doing so was to make money.

there’s one social network that is deceptively reliant on Pride: Strava. Strava lets athletes show off how far they biked or how far they ran. (Or, in certain cases, the cool shapes they drew with their biking or running route.)

It’s normal to feel these emotions, and every consumer-facing company—in some way—taps into the negative emotions as well as the positive. Social networks, for instance, are as much about spreading kindness as they are about spreading malice. They are conduits for human communication, which runs the full spectrum of emotion. Both the good and the... See more

Tinder is the canonical example of Lust. The company built its name on looks-based dating, with rapid swiping based only on a photo.

Netflix tacitly admits its slothdom when it asks you if you’re still watching after you haven’t touched the mouse / remote in a while. (You are always still watching, and you hit “continue” to carry on watching while feeling just a little bit worse about yourself.)

the sector that best captures Sloth in 2022 is gaming. Gaming is a larger industry than fellow Sloth industries like movies and TV combined. And the premise of the metaverse is inherently sloth-like: our bodies remain motionless in the analog world while our minds explore virtual worlds.

human behavior is the engine of consumerism, capitalism, and culture. What’s more, human behavior doesn’t really change. Yes, each generation brings new ideas and worldviews, but we’re all fundamentally the same, shaped by millions of years of evolution: we all get angry; we all get jealous; we all need to feel respected.

Instagram disruptors like BeReal, Poparazzi, Dispo, and Locket have promised a more authentic, less curated reality. But even authenticity, over time, becomes performative; “photo dumps” become carefully-crafted compilations of artsy images that show us in a good light (“Look how this blurry photo implies I’m too busy having fun to take non-blurry... See more

Polywork, for example, is a professional network founded on the premise that work is disaggregating, and that we all have more than one way to earn income and express professional identity.