The Seismic Spiritual Shifts Shaping Digital Campfires — The Digital Campfire Download
added by sari · updated 2y ago
added by sari · updated 2y ago
Sarah Drinkwater added
Companies like Crossfit and Soulcycle create a sense of consistent space and ritual that inculcate deep loyalty and community among their participants. Reimagine, an organization that describes itself as “the world’s leading end-of-life events platform,” hosts paid gatherings and festivals related to death and healing. Casper ter Kuille and Angie T
... See moreThe posturing of DTC brands as cults reveals an impasse. People are looking for more meaningful narratives and communities than brands can offer, and companies want to supply this “meaning demand”—but are structurally disincentivized to do so.