The Secret Tesla Motors Master Plan (just between you and me) | Tesla

So, in short, Master Plan, Part Deux is:

Create stunning solar roofs with seamlessly integrated battery storage

Expand the electric vehicle product line to address all major segments

Develop a self-driving capability that is 10X safer than manual via massive fleet learning

Enable your car to make money for you when you aren't using it

Tesla Motors was created to accelerate the advent of sustainable transport. If we clear a path to the creation of compelling electric vehicles, but then lay intellectual property landmines behind us to inhibit others, we are acting in a manner contrary to that goal.

Here are some high-level examples of strategies:

• Tesla: Build a high-priced sports car → Use that revenue to build an affordable car → Use that revenue to build an even more affordable car → While doing so, also provide zero-emission electric power


• Uber: Launch Uber Black → Bring prices down by launching UberX → Bring prices down by launching Uber Po

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