The Secret of Selling Anything: A road map to success for the salesman… who is not aggressive, who is not a “smooth talker,” and who is not an extrovert

You have only one life; and no one else will live it for you. Shouldn’t you take the time right now to figure out what that life is all about?

For example, suppose you sell a bookkeeping service to businessmen. You can open the conversation with “Mr. Jones, I’m anxious to find out if our bookkeeping service could be profitable to you. It has saved a lot of time and out-of-pocket expense for other businessmen. But I don’t know anything about your business – so I don’t know how it might hel

So profit can come in many different ways: through money, knowledge, contentment, spiritual understanding, leisure, etc.. In each case, it is what increases the individual’s happiness.

People only pay for what they want – so you will succeed only if you are providing people with what they want.

Let’s analyze the statement. In addition to encouraging him to tell you what you need to know to make the sale, there are three key impressions you’re giving to the prospect.

Each of the next five chapters will discuss one of these five steps, beginning with step number one .

Lastly, if you’re a businessman, how do you make sales? Naturally, you have to offer the customer something he wants more than the money you’re asking him to give up. What do all four of these cases have in common? In each one, you’ve had to offer someone else something that is in his self-interest – a method by which he can profit. Otherwise, he w

Because happiness is relative, mutually-profitable exchanges are possible.

To get started, make a list of questions that apply to your business. You should have at least ten – even if you don’t always use them all. They don’t have to be memorized – but a least two or three should be mentally handy at all times.

Everyone is already motivated. The only question is “By what?” Your job is to find out what it is that motivates your prospect. And then show him how he can get what he wants through your product or service. Only then will he buy.