The reader absolutely does want to hear your story…but only the parts that are relevant to why they are reading your book.

You are not there as an author to just give the facts. Facts are great. Facts are important, facts are the bedrock of your book—but people don’t learn through facts and people don’t engage through facts. People learn through story and example. They make decisions about how to change their life with emotion. And that’s what you need to do to have a

Most authors try to combine everything they know into one book because they think they don’t have enough information for one book. They’re insecure about the book and try to compensate by cramming it with everything possible.

Step 1: List all your fears Ask yourself, what are you afraid might happen if you write a book? Write down the fears you are feeling. Write down every fear or anxiety.

What is book positioning? Simply stated, book positioning is the place your book occupies in the mind of your reader, and how that reader perceives your book as fulfilling their needs.

the #1 thing that separates those who finish their books from those who do not is having the proper expectations going in.

If it helps the reader to understand why they should read the book and how the book can relate to them by hearing about specific parts of your story, then you should absolutely put those parts of your story in the book. This is because of a simple fact of human biology: humans learn through story and example.

Also, opposition helps you find and galvanize your own audience of people, like Shannon did. If there are loud and angry people on only one side of a debate, it probably means the other side simply does not have a spokesperson. Your book puts you in that role.

“The task is not so much to see what no one has seen, but to think what nobody has yet thought, about that which everybody sees.” —Schrödinger