
The Science of Storytelling

One study compared subjects’ brain activity while reading two types of written material: technical passages and folk tales. There was no change in the level of activity in the left hemisphere, but the right hemisphere was more activated while the subject was reading the stories than while reading the technical material.
Sally Mallam • The Science of Storytelling
Technical material is almost exclusively logical. In stories, on the other hand, many things happen at once; the sense of a story emerges through a combination of style, plot, and evoked images and feelings.
a story as “a narrative-emotional technology that helped our ancestors cope with the psychological challenges posed by human biology.”
Sally Mallam • The Science of Storytelling
A study published in February 2012 at Emory University found that a region of the brain important for sensing texture through touch, called the parietal operculum, is also activated when someone listens to a sentence with a description of texture, but only if a metaphor is used
Sally Mallam • The Science of Storytelling
Our brains grow by being able to enter into other minds and imagine ourselves as other people. ...literature gives you direct access, it literally allows you to leap into the mind of Jane Austen or Homer or Maya Angelou etc., and just go.
Sally Mallam • The Science of Storytelling
the wisest of storytellers, through imagery and the richness of their languages and through the multileveled structure of their stories, provide a beacon for those open to a new understanding of humanity’s evolutionary process and who might hope to see themselves as part of that transformation.
Sally Mallam • The Science of Storytelling
“These experiences are the mystic mental states that sages from days immemorial have preached as the highest good of human life. And in the case of literature, at least, the good really exists. The stretch has been connected by modern neuroscientists to significant increases in both our generosity and our sense of personal well-being. Which is to s... See more
Sally Mallam • The Science of Storytelling
The brain, it seems, does not make much of a distinction between experiencing something and reading or listening to something. When you read a word such as “lavender,” “cinnamon” or “soap,” not only the language-processing areas of your brain are activated, but also those devoted to dealing with smells.
Sally Mallam • The Science of Storytelling
Analysis of language revealed the extraordinary fact that we use around one metaphor, every ten seconds of speech or written word.
Sally Mallam • The Science of Storytelling
“The taking of a regular pattern of plot or character or story world or narrative style or any other core component of story — and extending the pattern further. ... The stretch is the invention at the root of all literary wonder: the marvel that comes from stretching regular objects into metaphors, the dazzle that comes from stretching regular rhy... See more