
The Science of Storytelling

Our brains grow by being able to enter into other minds and imagine ourselves as other people. ...literature gives you direct access, it literally allows you to leap into the mind of Jane Austen or Homer or Maya Angelou etc., and just go.
Sally Mallam • The Science of Storytelling
One study compared subjects’ brain activity while reading two types of written material: technical passages and folk tales. There was no change in the level of activity in the left hemisphere, but the right hemisphere was more activated while the subject was reading the stories than while reading the technical material.
Sally Mallam • The Science of Storytelling
Technical material is almost exclusively logical. In stories, on the other hand, many things happen at once; the sense of a story emerges through a combination of style, plot, and evoked images and feelings.
“The taking of a regular pattern of plot or character or story world or narrative style or any other core component of story — and extending the pattern further. ... The stretch is the invention at the root of all literary wonder: the marvel that comes from stretching regular objects into metaphors, the dazzle that comes from stretching regular rhy... See more
Sally Mallam • The Science of Storytelling
Studies have shown that stories offer a unique opportunity to engage in “theory of mind” – our ability to understand and empathize with another’s mental state.
Sally Mallam • The Science of Storytelling
Analysis of language revealed the extraordinary fact that we use around one metaphor, every ten seconds of speech or written word.
Sally Mallam • The Science of Storytelling
The storyteller himself is one of the most important elements in traditions, in using language to make an end run around the verbal intellect, to affect a mode of consciousness not reached by the normal verbal intellectual apparatus.
Sally Mallam • The Science of Storytelling
Neuroscientists are building a powerful case that metaphor is far more important to human cognition than has ever been imagined. Many argue it’s the fundamental way that brains understand abstract concepts, such as love, joy, society and economy. It’s simply not possible to comprehend these ideas in any useful sense, then, without attaching them to... See more
Sally Mallam • The Science of Storytelling
In his intriguing book Wonderworks Fletcher identifies 25 narrative “tools” or “inventions” that trigger traceable, evidenced neurological outcomes in the reader/listener/viewer. He points out that although the science is in its infancy, early findings reveal that “combined with the established areas of psychological and psychiatric research, they ... See more
Sally Mallam • The Science of Storytelling
The brain, it seems, does not make much of a distinction between experiencing something and reading or listening to something. When you read a word such as “lavender,” “cinnamon” or “soap,” not only the language-processing areas of your brain are activated, but also those devoted to dealing with smells.