
The Science of Storytelling

a story as “a narrative-emotional technology that helped our ancestors cope with the psychological challenges posed by human biology.”
Sally Mallam • The Science of Storytelling
“The taking of a regular pattern of plot or character or story world or narrative style or any other core component of story — and extending the pattern further. ... The stretch is the invention at the root of all literary wonder: the marvel that comes from stretching regular objects into metaphors, the dazzle that comes from stretching regular rhy... See more
Sally Mallam • The Science of Storytelling
“ Stories are actually a form of technology. They are tools that were designed by our ancestors to alleviate depression, reduce anxiety, kindle creativity, spark courage and meet a variety of other psychological challenges of being human. ”― Angus Fletcher, Wonderworks
Sally Mallam • The Science of Storytelling
The brain, it seems, does not make much of a distinction between experiencing something and reading or listening to something. When you read a word such as “lavender,” “cinnamon” or “soap,” not only the language-processing areas of your brain are activated, but also those devoted to dealing with smells.
Sally Mallam • The Science of Storytelling
The storyteller himself is one of the most important elements in traditions, in using language to make an end run around the verbal intellect, to affect a mode of consciousness not reached by the normal verbal intellectual apparatus.
Sally Mallam • The Science of Storytelling
it operates when the person is balanced, straightforward and sincere. It has been described as an advanced psychology (i.e., an advanced study of the mind or soul) – since it offers a comprehensive curriculum through which this cognitive capacity becomes one’s own, running in parallel to our normal state of consciousness.
Sally Mallam • The Science of Storytelling
the wisest of storytellers, through imagery and the richness of their languages and through the multileveled structure of their stories, provide a beacon for those open to a new understanding of humanity’s evolutionary process and who might hope to see themselves as part of that transformation.
Sally Mallam • The Science of Storytelling
Neuroscientists are building a powerful case that metaphor is far more important to human cognition than has ever been imagined. Many argue it’s the fundamental way that brains understand abstract concepts, such as love, joy, society and economy. It’s simply not possible to comprehend these ideas in any useful sense, then, without attaching them to... See more
Sally Mallam • The Science of Storytelling
Analysis of language revealed the extraordinary fact that we use around one metaphor, every ten seconds of speech or written word.