The Science (and Seduction) of Product Storytelling
storytelling is not just instinct but also compulsion. We crave order. We impose meaning. We freeze the shifting, uncertain nature of life into shapes we can survive.
Emma Pegg • The Science (and Seduction) of Product Storytelling
When someone scrolls through your website, how can they see themselves living the future you’re building?
Emma Pegg • The Science (and Seduction) of Product Storytelling
You’re not just marketing a product but inviting your audience into your ‘world’: a world that must feel real enough to believe in, important enough to matter, and human enough to connect to.