The Role of a Product Manager

Honesty & Culture: You build trust, credibility, and respect with the team.

Execution & Impact: You know what needs to be done now and what can wait, and you focus the team on the key priorities. You define progress and impact, measure them, and maximize results.

Vision & Strategy: You own the vision, strategy, and roadmap. You know the market, our users, the product, and the competition. You drive alignment: If I ask 5 different people what you’re building and why, I’ll get one answer.

Communication & Visibility: You build relationships that help the team get things done. You ensure the product’s story is told, and understood, internally and externally. You create collateral that can be leveraged by GTM teams.

Ownership: I can give you a problem statement, but you’re the one who determines what your job is. You don’t get driven around by the team; you figure out what the team needs, and you deliver that.