Start with an ambitious, high-potential idea, but challenging and full of ambiguities — the rough shape of a nascent great idea. It typically isn’t new, but solves many problems in a simpler, more intuitive way. It ignites people’s curiosity and self-motivation. At the end, it should seem “obvious” so that others want to copy, because there aren’t... See more

One of the major lessons we learn from the unique complexity of life is the following: the only thing we can always expect when manipulating the living world is that there will be unexpected consequences. By definition, those consequences are rarely aligned with the initial goal of our intervention. Climate change, biodiversity loss, and our... See more

To achieve success with ecosystems, it is crucial to create a flexible and agile operating model that is capable of not only continually rolling out new solutions but also managing the entire portfolio of value propositions by addressing failures, branching out into new areas, and pivoting the focus along the way. This requires a number of cultural... See more