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The Rise of TikTok and Understanding Its Parent Company, ByteDance
Facebook had a growth mantra of “7 friends in 10 days” that made the product sticky for new users, but TikTok doesn’t require any friends, followers, or even an account. The hyper-personalized algorithm recommends content based on thousands of objects and tags analyzed in each individual video, along with an individual user's view history, re-watch... See more
Turner Novak • The Rise of TikTok and Understanding Its Parent Company, ByteDance
TikTok is the largest social media company that has little reliance on a social graph.
Turner Novak • The Rise of TikTok and Understanding Its Parent Company, ByteDance
In less than four years, TikTok became the most culturally significant product in the world. It rode the tailwinds of AirPods and memes to reach over 1 billion DAU’s and is now the best way to create and consume video content on mobile. Everyone should be watching to see what they do next.