added by sari · updated 2y ago
The rise of the journalist-influencer
sari added
- But in 2021, I believe we’ll see the dark side of this movement. Right now, I believe we’re in a honeymoon period, with many independent journalists still starry-eyed over the promise of digital platforms like Substack, Patreon, YouTube, and more. But the more journalists become digital creators, the more they’ll become subject to the type of strug... See more
from Journalists will learn influencing isn’t easy by Taylor Lorenz
sari added
- Influencers, now a slowly fading cliché in the Internet’s tableau vivant, found success articulating the cult of personality, and marketing themselves as direct-to-consumer-goods. The shift away from this algorithmic surrender can be traced to the macro and micro “creator economies” spawned by the likes of Patreon, Substack, OnlyFans and even Cameo... See more
from Dirt: Are we post-platform? by Eileen Isagon Skyers
Keely Adler added