What we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more

We’re moving into a creator economy that values discernment over noise. Where your perspective — not your productivity — becomes the differentiator.

The future won’t belong to those who can post the most, but to those who craft with clarity, filter with intention, and design with depth.

Taste isn’t about aesthetic alone — it’s your ability to... See more

To systematically build iconic brands, companies must reinvent their marketing function. They must assemble cultural knowledge, rather than knowledge about individual consumers. They must strategize according to cultural branding principles, rather than apply the abstracted and present-tense mind-share model. And they must hire and train cultural... See more