The Rise of Synthetic Media & Digital Creators

We’ve seen professional media platforms do this on a smaller scale (e.g. Netflix making originals, etc). But to do this at the scale of an open creation platform, such as TikTok or Instagram, platforms won’t be able to rely on humans. They’ll instead need to rely on machines to create AI-generated media, or as my friend Matt Hartman calls it, synth... See more

For synthetic media to reach millions of views—as the Swift images did in just hours—they need massive, aggregated networks, which allow them to identify an initial audience and then spread. As the amount of available content grows with the broader use of generative AI, social media’s role as curator will become even more important.

From deepfakes to synthetic videos, the next media format may be one where it’s not just inspiration that’s optional, but the creator may be optional because the format is capable of creating itself.

I see two divergent media futures emerging—each based on networks that serve very different groups.

In the first future, our networks serve the technologists who build them, the advertisers that pay for them, and the governments that control them. These networks compete for users in a war for attention by making systems that spit out superficially ... See more

• The future of internet media is less, but better.  Time and attention are precious, finite resources. How we spend them determines the quality of our lives. We believe media practitioners have a responsibility to treat time and attention as sacred, refusing to churn out commoditized filler content or algorithmic bait, and instead only ask for

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In a digitally decentralized world where generative AI can lower the barriers of creation even farther than ever before, and bots can be trained under the perspective of your choosing, an already fractured reality becomes at risk for disintegration. Or, as science-fiction writer and professional futurist Madeline Ashby told us in a recent interview... See more

Artificial Intelligence is a watershed moment for the media, where liars and scammers and hucksters get rich every time that a fanciful claim is left untouched, and where products are built upon a foundation of stolen content interpreted by a model that doesn’t actually know anything — because AI can’t, by definition, know anything. And yet we’re s... See more