The rise of superpower tech

But for the new wave of horizontal software tools like Notion, Airtable and Roam, the magic is in their flexibility. By providing the “no-code” building blocks, these startups enable consumers to create their own personalised experience. This creates a "complexity gap".

Whether you use the tools at work or in your personal lives, no-code will fundamentally shift the accessibility of software creation & open up the door for many new solutions to be created.

No-code obviously started with web development. Individuals and companies now have a wide range of platforms to create their website. The emerging dominant no-code stack is composed of Webflow for the front, Zapier for the automation, Airtable for the database (+Memberstack to manage membership and payment if needed). We like this approach because ... See more

The early vision was to democratize software creation. We all felt we had this crazy superpower of being able to build software, which had given us these advantages in our careers. You can have tremendous influence in an organization — even if you’re not in leadership — by building software and deploying it to people. So broadly, we were exploring

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No-Code will become a gateway drug for makers to start coding.

This is why I think “no code operations”** is the next great job in tech. If I were thinking about how to break into a startup right now, I would start building with these tools immediately.