The rise of generalists in the AI era

In other words, lots of people see themselves as generalists, whether they use the word or not, and lots of people realize the value of these interstitial roles but not many brag about it, and not many hire for it.

Enter the synthesised strategist: the new apex predator in the strategic ecosystem. They're not just another breed of consultant or analyst. They're something entirely new – pattern-seekers and meaning-makers who combine the range of a polymath with the precision of deep expertise. They wield AI like a sixth sense while maintaining razor-sharp huma

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Perhaps the most obvious of generalist characteristics is the connect-the-dots serendipity-searching that comes from linking disparate subjects together. Such cross-disciplinary and cross-cultural knitting is core to moving from incremental innovation to transcending ideation.

Generalists are important at observing everything and seeking out a particular something that is most relevant for specialists to pursue. A generalist is a divergent thinker who is in touch with a large realm of possibilities.

Nothing can substitute for depth of analysis, and there's proven value in specialization – it's what education, career paths, scientific research, and technological innovation are built on – but generalism is a secret talent.

People who appreciate diversity, who are in the know about the wider world and who understand how things interact are invalua... See more