The Right Story: The secret to spreading your ideas

The Right Story: The secret to spreading your ideas

Bernadette Jiwa amazon.com

RelatedHighlights

Story Driven: You don't need to compete when you know who you are

Bernadette Jiwa • 37 highlights

Cover of Story Driven: You don't need to compete when you know who you are

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Cover of All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Stories That Stick

Cover of Stories That Stick

Persuasion: Convincing Others When Facts Don't Seem to Matter

Lee Hartley Carter • 3 highlights

Cover of Persuasion: Convincing Others When Facts Don't Seem to Matter

The Impact Equation: Are You Making Things Happen or Just Making Noise?

Julien Stanwell Smith

Cover of The Impact Equation: Are You Making Things Happen or Just Making Noise?

HBR Guide to Persuasive Presentations (HBR Guide Series)

Cover of HBR Guide to Persuasive Presentations (HBR Guide Series)

Made to Stick: Why Some Ideas Survive and Others Die

Dan Heath • 1 highlight

Cover of Made to Stick: Why Some Ideas Survive and Others Die

Start with Why: How Great Leaders Inspire Everyone to Take Action

Simon Sinek • 3 highlights

Cover of Start with Why: How Great Leaders Inspire Everyone to Take Action

Harold T. Harper and added