The Right Story: The secret to spreading your ideas

Stories That Stick

Kindra Hall

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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Seth Godin

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The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire

Karen Eber

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This is Marketing: You Can’t Be Seen Until You Learn To See

Seth Godin • 10 highlights

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Switch: How to Change Things When Change Is Hard

Chip Heath • 12 highlights

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Meaningful: The Story of Ideas That Fly

Bernadette Jiwa

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