These three speaking business fundamentals—stageside leads, compounding gigs, and the referral tree—are the keys to your success.

As a Surprise and Delight speaker, you don’t need to rely solely on your marketing, your accolades, your accomplishments, or the media coverage you garner to get more gigs. Instead, you rely on your ability to surprise and delight those in your session. Deliver a transformational experience they didn’t expect, and you’ll start moving up the Fame

referable speech is a transformational experience, a performance made up of hundreds of micro-moments.

these keynoters have the privilege of a connection to a company that’s a household name (think Apple, Tesla, Amazon, Google, or Starbucks).

David Schonthal. “David speaks about innovation, which is so easy to say these days, but he really delivers,”

They deliver the speech that everyone talks about at the cocktail party and back at the office around the water cooler and when working on new initiatives. They deliver a transformational experience.

“When I program an event, I’m really looking for three anchor speakers. Speakers I can build the entire event around,” says event organizer Carol Walden. “I need one at the beginning, one at the end, and one somewhere in the middle,” she adds as we chat on the phone.

Measure the quality of your speech not by the post-event surveys or the number of people who tell you it was great, but by the number of stageside leads you garner. Leverage the power of compounding gigs to increase your fee and measure your demand in the marketplace.

A great signature bit doesn’t just deliver you more stageside leads, it increases your Fame Factor. Because a signature bit is specifically designed to be talked about by those in your audience, it inherently increases your fame.