The Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required

Marquee names such as these add three things to the perceived value of the event: instant name recognition, immediate credibility, and guaranteed attendance.

No matter how you slice the data, the top three

A Surprise and Delight speaker must provide value, but one of the things they bring that the A-List Alternates, the Industry Icons, and the Actors, Athletes, and Astronauts often don’t is the entertainment factor. They provide the perfect balance of insight and entertainment. They deliver a transformational experience.

“They’ve got to be relevant, known to the industry, and be a speaker that people can’t have access to on a daily basis,” Carol says.

signature bit is a piece of educational content performed with theatricality that solidifies a speaker’s brand. It supports a big idea. It’s memorable and repeatable.

Mapping your referral tree allows you to rapidly uncover new branches of opportunity. If you’re receiving three or four stageside leads from every event you do, your tree will flourish.

implementing a simple, but strategic approach to increasing your fractal fame: divide and subdivide the potential markets you could (or do) serve until you find a branch small enough to build your fame rapidly, but large enough to build momentum around.

meeting planners are actively searching for this next category of speaker because

Stageside leads are a clear indicator of future success.