Measure the quality of your speech not by the post-event surveys or the number of people who tell you it was great, but by the number of stageside leads you garner. Leverage the power of compounding gigs to increase your fee and measure your demand in the marketplace.

“They’re dynamic, and the audience can extrapolate valuable information while being completely entertained.”

“When I program an event, I’m really looking for three anchor speakers. Speakers I can build the entire event around,” says event organizer Carol Walden. “I need one at the beginning, one at the end, and one somewhere in the middle,” she adds as we chat on the phone.

fame is the state of being known or talked about by many people.

hot stageside leads.

Domain fame is not a measure of your expertise, it’s a measure of the perception of your expertise.

A Surprise and Delight speaker must provide value, but one of the things they bring that the A-List Alternates, the Industry Icons, and the Actors, Athletes, and Astronauts often don’t is the entertainment factor. They provide the perfect balance of insight and entertainment. They deliver a transformational experience.

One of the biggest questions an organization has for every speaker that arrives from outside their industry is: will they be relevant?

leverage your referable speech to reliably generate stageside leads.