The Reddit pages that investigate influencers
Influencers, now a slowly fading cliché in the Internet’s tableau vivant, found success articulating the cult of personality, and marketing themselves as direct-to-consumer-goods. The shift away from this algorithmic surrender can be traced to the macro and micro “creator economies” spawned by the likes of Patreon, Substack, OnlyFans and even Cameo... See more
Eileen Isagon Skyers • Dirt: Are we post-platform?
Keely Adler added
What has become more and more clear to the non-influencer social media user is that things aren’t what they seemed. Influencers aren’t out to “influence” their “followers” in a positive way — they’re looking to “influence” them to purchase material goods from brands that are willing to pay them enough to advertise. Influencers are more concerned wi... See more
Mike Raab • Forget Influencers—The Future is Curators
sari added
Indeed, in the increasingly commercialized, social media-focused, and sprawling internet environment of the early 2010s, the notion of “digital influence” became an efficient means of identifying people’s value: amid the immense noise of social media content, who should be singled out as worth listening to, what should they say to obtain and mainta
... See moreEmily Hund • The Influencer Industry: The Quest for Authenticity on Social Media
Indeed, in the increasingly commercialized, social media-focused, and sprawling internet environment of the early 2010s, the notion of “digital influence” became an efficient means of identifying people’s value: amid the immense noise of social media content, who should be singled out as worth listening to, what should they say to obtain and mainta
... See moreEmily Hund • The Influencer Industry: The Quest for Authenticity on Social Media
The influencer industry as it exists today is a complex and far-reaching informational-commercial-personal communication apparatus whose incentive system is profoundly borked.
Emily Hund • The Influencer Industry: The Quest for Authenticity on Social Media
The influencer industry as it exists today is a complex and far-reaching informational-commercial-personal communication apparatus whose incentive system is profoundly borked.
Emily Hund • The Influencer Industry: The Quest for Authenticity on Social Media
Brands are well attuned to the power of the influencer, but are afraid of getting embroiled in a scandal. As social intelligence company Influential’s founder and chief executive Ryan Detert puts it, human creators could have “a crazy night, get arrested or they have a slur of some sort on their page”. Virtual influencers on the other hand “have a ... See more
Katie Deighton • Why use virtual influencers?
sari added