added by Keely Adler and · updated 2y ago
The Radical Potential of Semiotics & Cultural Strategy
- Attempting to define, quantify and strategize around the zeitgeist is a game of tag. That’s what we’re after. That’s the Sisyphean task. It’s utterly daunting and exhausting, but that challenge is also where the opportunity (and fun) lies.
from Making Sense of Culture Amidst Contradiction by Matt Klein
Agalia Tan added
so what do we do then if we can’t ever catch culture?
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
by Ana Andjelic
