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The Radical Egalitarianism of TikTok's Creator Fund Matters
Well, TikTok found a different way.
Hank Green • The Radical Egalitarianism of TikTok's Creator Fund Matters
And on YouTube, you make 55% of whatever YouTube makes. There is something to be said for this transparency. It has a certain amount of fairness…but then, also, it has an amount of unfairness. People who get ten times more views, can end up making significantly less money. That’s not really fair to the creator, nor is it fair to the audience, who w... See more
Hank Green • The Radical Egalitarianism of TikTok's Creator Fund Matters
It means that people with wealthy audiences don’t automatically make more than people with poorer audiences. And that might actually matter a lot.
Hank Green • The Radical Egalitarianism of TikTok's Creator Fund Matters
The money was in a big pot, and it’s getting spread around not based on who is responsible for making it, but by who is responsible for engagement.
Hank Green • The Radical Egalitarianism of TikTok's Creator Fund Matters
This matters, it affects what audiences get served and which creators can make a living. And, honestly, I haven’t even considered that there might be a different way.
Hank Green • The Radical Egalitarianism of TikTok's Creator Fund Matters
On YouTube, this difference can easily be 10x or, in extreme cases 25x from creator to creator. TikTok’s model isn’t necessarily good or bad, but it is different in a way that matters.