The Quiet Death of Ello’s Big Dreams
Once upon a time, the Internet was predicated on user-generated content. The hope was that ordinary people would take advantage of the Web’s low barrier for publishing to post great things, motivated simply by the joy of open communication. But then ad sales came into play.
That business model is still what most of the Internet relies on today. Rev... See more
That business model is still what most of the Internet relies on today. Rev... See more
Kyle Chayka • How the Internet Turned Us Into Content Machines


Kids will not believe me when I say this, but people didn’t always absorb their “content” by way of mysterious algorithmic black magic on endlessly-scrolling crack feeds. We used to type web addresses into our browsers, and actually visit our favorite sites. This, going to “www dot college shitpost dot com” or whatever, was itself considered a radi
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