The Question of Why
question, these life-shaping
Martin Gurri • Revolt of the Public and the Crisis of Authority in the New Millennium
We want to find the truth of how to make our business succeed. We need to dig for it—and dig deep—but every question we ask carries the very real possibility of biasing the person we’re talking to and rendering the whole exercise pointless.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
A good question is not concerned with a correct answer. A good question cannot be answered immediately. A good question challenges existing answers. A good question is one you badly want answered once you hear it, but had no inkling you cared before it was asked. A good question creates new territory of thinking.
Kevin Kelly • The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
