• The long tail of the internet has provided a way for sovereign creators
  
  and businesses to ‘
  
  niche at scale
  
  ‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation;


• The quality of an audience matters;


• Being tiny is mighty;


• Delighting the weird is a superpower;


• When you build a business, you’re building a new

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The Great Differentiation is the race to be different. It is the salvation from slop.

For every action, there is an equal and opposite reaction. This is Newton’s Third Law of Motion. It is also an emergent Law of the Market.

Sameness has never been cheaper.

Websites look the same. Writing reads the same. Hype videos hype the same.

Copying is free and... See more

"All parts of our economy were previously based on scarcity. In almost every case, that scarcity has disappeared. The way you win on the internet is to be the starting place where people go - Google, Facebook, these aggregators - or you're highly differentiated and you leverage the fact that you have zero distribution to reach anyone."

Homogeneity of buyer need,” she points out, kills the possibilities for a winner-takes-all marketplace. “Each buyer on Airbnb has a different preference, which means that each additional unit of supply creates more marginal happiness for buyers.