The Prologue | Rishi Mandal on Building the Future 🏃🏽‍♀️

You'll need a business model that aligns you with not only consumers who can already afford gym memberships, digital subscriptions, and Whole Foods trips but with the mass market of consumers that have never been given the tools and frameworks to meaningfully incorporate wellness into their lives.

In business, community can be a cheat code. And in fitness circles, it’s the holy grail.

The disruptive potential of the creator-led online fitness market is in relation to gyms, boutique fitness classes, and personal trainers that provide community and accountability, but are expensive and inconvenient for many consumers. By leveraging digital platforms like Fitplan or Playbook, or even just enabling payments or donations on Zoom/othe... See more

Technology is changing one of the most powerful forces in shaping society: ambition. What the most ambitious people choose to do with their lives has a profound impact on society, the economy and culture. It’s changing, fast.First, that digital technology is the most recent in a series of ‘technologies of ambition’ that have enabled ambitious peopl... See more