The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

Customer-centric thinking begins first with the customer and then moves, ultimately, to the assets and core competencies. Customer-centric thinking focuses on the customers’ needs and priorities and identifies options through which these needs and priorities can be met in the best way possible.

vigorous pursuit of market share is done at the expense of business design innovation.

hinge on product scale.

Customer-centric thinking asks: So what? Who cares?

must execute effectively at the level of the individual customer—where

entire business models

Customer priorities are, in simple terms, the things that are so important to customers that they will pay a premium for them or, when they can’t get them, they will switch suppliers.