The Profit Impact of Business Intelligence

Rather, we see the strategic issue as a lack of top management recognition that business information and its exploitation by knowledge workers via relevant analytical techniques can be a core strategic competency that can make the difference between success and failure in the marketplace.

Because business users have been trained over the years by information technology (IT) departments to provide reporting specifications for operational system reporting, these business users reasonably think that information requirements should be defined as reporting requirements.

the central task is to imagine how the core business processes could be improved by leveraging business information, business analyses, and potentially structured business decisions.

manage those business and IT factors that will either support or impede project success: that’s where the BI readiness assessment comes into play.

Common symptoms of organizations that do not adequately pay attention to and fund architectures phase activities are as follows: • BI projects that are not explicitly aligned to supporting business goals • Capital expenditures for BI projects that don’t deliver an ROI • Stove-piped BI applications that provide different answers to the same question

Many companies fail to do a careful BI opportunity analysis. As a result, they fail to identify their highest-value BI opportunities and end up wasting money on lower-priority efforts.

The BI Pathway’s DW components, such as data acquisition design and data mart models, are not unique to the BI Pathway and are rather technical. Because other DW publications and books cover these topics very well, and each could warrant its own book, we have decided to cover these topics only as they relate to the BI Pathway.

As a workaround, assistants developed report views that were similar to their legacy static reports from the BI application and e-mailed them to the sales force.

Company B is an $8 billion company that faces substantial business challenges over the next decade. Those challenges come largely from increases in claims by the aging baby-boom generation, whose members are entering their disability-prone years. Other challenges come from heightened customer service expectations associated with the ever-growing nu

Industry players segment the market into what might be called macro-categories, for