The Process Is the Product - Andrea Fanelli

Art wasn’t built around the idea of ownership, it was more like “learn by reproduction”

In order to be credible, you must be authentic and true. What better way to be that than through your work in progress. Every time I’m sharing something new, I also choose to share the behind the scenes, what people often don’t see and are curious about.

The only way is to embrace imperfections, share them transparently and make refinements through iterations and feedback.

Creativity is more about discovering than conceiving. Everything is inspired by and built on the work of others, often even unconsciously.

The essence of the creative process is exploration, we often don’t know what we are going to get and that’s what makes products even more interesting.

The real value of creativity doesn't lie in the final product, but more in the journey to get there.