The Problematic Fakery Of Lil Miquela Explained — An Exploration Of Virtual Influencers and Realness

Miquela, unaffected by politics, debt, COVID-19 and bullies is what’s truly aspirational. She’s our best selves, stripped of our messy human shortcomings, disappointing flaws, and soft vulnerabilities — the inverse of a zombie. Being called less — or more — attractive than the real model beside her doesn’t affect her ego. She has none. Isn’t that t... See more

What Tony the Tiger is to cable, Miquela is to Instagram. The only difference is that today’s animated characters now have a life worth following. Miquela also isn’t owned by the man… and she supports #BLM. It’s only fitting that in 2020 our mascots are progressive free-agents hustling in the gig economy.