Saved by sari
The power shift from publishers to personalities
After a decade of inaction, web2 platforms have finally woken up to the need to help their creators make money. This was instigated by TikTok’s $2B Creator Fund, but has resulted in dozens of similar funds and new features across Snap, Instagram, YouTube, Pinterest, and even LinkedIn.
Meanwhile, web3 platforms are pioneering a new form of monetizat... See more
Justine Moore • Who will own the creator economy? A web2 vs. web3 showdown
Making the internet work for creators
The second reason why Ben’s milestone is significant is that he, better than anyone else, has identified and articulated the force that has overwhelmingly shaped online media over the past decade: Aggregation Theory.
Ben’s theory describes how and why a few major platforms have come to dominate the flow of infor... See more
The second reason why Ben’s milestone is significant is that he, better than anyone else, has identified and articulated the force that has overwhelmingly shaped online media over the past decade: Aggregation Theory.
Ben’s theory describes how and why a few major platforms have come to dominate the flow of infor... See more
Hamish McKenzie • The Age of the Sovereign Creator
-Distribution: Pressure on platforms to improve transparency and economics. Data portability gives creators power.
Troy Young • Web3 and Media
In the creator economy, we’re seeing a reinvention of media in a way that has never been done before. Media is no longer exclusive to well funded publications and production studios. Instead, the power is in the hands of individuals who are inherently strong community builders.