And like mixtapes, the newsletter relationship is creating a cult-like following for the creator, turning readers into fans. The fan comes along for the ride as the writer moves from amateur status to stardom and it introduces a relationship with the creator that’s personal. This opens up a ton of opportunities for emerging businesses and, visibly,... See more

All throughout the media world, individual writers are finding that they can use social platforms for distribution, crank out writing coated in their signature style, and make far more money than they were able to when stuck behind the desk of a woebegone publisher.