“There are literally infinite things I could do to grow my profits by ten percent. The goal isn’t big enough to create focus and specificity. If, however, you asked, ‘If you wanted to grow your profits by ten times, how would you do it?’ that would be a much better question because there are likely to be very FEW, maybe even only ONE way to create

hundred people all working on just 1 priority, instead of 27.

First, there must be something well-defined to aim for. You need a big-thinking goal.