Think about what you’re aiming for, communicate that to your team, and measure whether you’re hitting it. This makes it clear when you’re achieving your goals and helps you learn when you don’t. Once you’re clear about your goals, you can better prioritize what work is helping you and what work is unimportant.

hundred people all working on just 1 priority, instead of 27.

Impossible goals help you identify the ONE or FEW conditions that have the highest possible upside.